Your algorithm has been paying attention. Have you?
About this research
We're exploring how the algorithms behind platforms like TikTok, Instagram and Spotify influence our daily decisions. We aim to uncover whether these hidden systems subtly shape our choices and preferences without us actively realising it.
Who can participate
You're eligible to participate if you:
- are 18 years or older
- have used Instagram, TikTok, Spotify or YouTube for at least the last 12 months
- can access your chosen platform on a personal smartphone during the interview
- are comfortable participating in a spoken English interview.
You're not eligible to participate if you are a:
- current employee of a major platform's company, specifically Meta, ByteDance, Spotify, Amazon, Netflix or Google
- professional working in the fields of software development, marketing or advertising.
What's involved
You'll be asked to take part in a 45 – 60 minute recorded interview (online or in person).
Benefits of participating
You'll receive a $50 gift card.
How to participate
If you meet the eligibility criteria and you’re interested in participating, register your interest.
Ethics, data collection and privacy
This study has been approved by The University of Queensland Human Research Ethics Committee [Approval No.2026/HE010928].
Contact
For any questions, contact Shannon Lutze: